What is Retail Reinvention?
Technology is changing how we operate. The success of the internet has been many but overall a few things stand out that can be deployed at retail to help improve the shopping experience. That includes convenience, simplicity, education and transparency. Rivet Digital helps make those things real by using high tech interactive kiosks to reinvent the shopping experience throughout the store and in each category right down to the shelf.
Store Reinvention
From flagship to well trafficked stores, Rivet Digital’s unique “arrayed” digital sign solutions can deliver a lasting impact. Our patented approach to tiling multiple display sizes enable creative teams and designers to not only think outside the box, we remove the box completely. Without restrictions, new ideas can flourish around digital signage and digital posters which are driven by design and business goals, not hardware. That freedom is setting new expectations for how brands and retailers connect with customers.
Category Reinvention
Education at the point of confusion helps drive sales. Customers are looking for help to make the best decisions about the products they buy and how they use them. For products with an emotional appeal, education is even more critical. Rivet Digital’s self service interactive kiosks enable information to be accessed at the point of purchase so better buying decisions can be made. By helping customers understand options and make selections based upon personal attributes, brands can now collect key information on who, how, when and even why consumers choose certain products. These insights enable greater targeting and more effective engagement.
Shelf Reinvention
Like category reinvention, shelf reinvention is about convenient information at the point of purchase. Unlike traditional interactive kiosks, Rivet Digital designs and builds consumer friendly, small form factors that fit into any shelf set and displace minimal product. The overall benefit of adding information while displacing product more than pays for itself by building customer loyalty through convenient and effective education which enables the consumer to buy rather than be sold to.